Last winter, I finally updated my tall black boots that I had for over 7 years. I took it a step further and purchased brown tall boots too. (I now have 2 black and 2 brown - 1 high heel and 1 short heel of each) I heard about this boot shaper in a magazine and set out to find them at the end of winter. (not a good idea because they were sold out at the container store) I went to BBB and and bought the last pair. Fast forward to now: I found 3 more at BBB and used a $10.00 of coupon ($9.99 per pair - so I got one for free) I hope to make my boots last for as long as possible!